We are a brown bag it family. My kids never liked buying school lunches and my husband and I have always taken our lunches. We have a fleet of freezer packs to keep the contents cold. My husband brings his coffee cup back home in his lunch bag every day, Since starting my new job - I have to be mindful to pack the lunches as best I can the night before. I don't really like packing lunches. I love when there is school break and I only have to take care of my self! Although I do not think on a regular basis my kids have seen the value in packing there own . . . but when they are at an event where they have to buy- they have then realized that they get very little food to eat for a lot of Money. Are you a lunch bringer or a lunch buyer?